CASAA a Consumer interest group unveils new 'award'

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CASAA a Consumer interest group unveils new 'award'

Postby taz3cat » Fri Mar 04, 2011 6:25 pm

CASAA a Consumer interest group unveils new 'award'

The Consumer Advocates for Smoke-free Alternatives Association has announced a new "award" program to raise public awareness about smokeless tobacco alternatives.

Nicknamed the Cassie, the annual CASAA Butt-Head of the Year awards will be given to public health and government officials "in recognition of the most creative truth-telling, incredible inaccuracy and exceptional fact-twisting in tobacco harm reduction."


The "Cassie" award features a
statue with a cigarette butt for ahead.

"For decades the public has been misled to believe that all tobacco products carry the same risk," stated Kristin Noll-Marsh, CASAA's award program director. "Smokers have been vilified and denormalized for smoking and then simultaneously lied to about the risks of smokeless alternatives. The truth is that they could reduce their health risks by nearly 99% and eliminate environmental smoke 100% by switching to a smokeless product."

"The public health sector's insistence upon a complete abstinence policy is a proven failure," said Noll-Marsh. "Smoking quit rates have stalled and youth smoking rates are on the rise again, but public health officials simply insist on doing more of what they've always done. Research on tobacco harm reduction has shown great promise in addressing all of the concerns about smoking, yet they ignore it or argue it with their junk science. The public has the right to know the truth and what inaccurate and misleading statements are being made to prolong the failing prohibitionist agenda."

CASAA is inviting members to submit nominations for the award in the form of a quote of the statement made, the person who made the statement and a short paragraph refuting the claims made in the statement. Submissions may be emailed to
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